a perfume wrapped with love

Client:
Super-Pharm, a leading retail pharmacy chain in Israel and Poland, offering a broad range of products across pharmaceuticals, vitamins, beauty, and wellness.

Challenge:
Super-Pharm needed to announce a hard-hitting perfume sale while simultaneously launching a new line of holiday wrapping paper. Creatively, the campaign had to clearly feature at least four promotional perfumes, highlight competitive sale pricing, and introduce the gift-wrapping line — all while standing out in the crowded holiday retail landscape.

Creative Solution:
We built a magical, emotionally-driven story around the idea of "wrapping love." A festive film featured a young man and his dog searching for the perfect gift wrap, brought to life through dynamic dance performances and handcrafted set transformations. Each wrapping evolution showcased Super-Pharm’s new paper designs while keeping the spotlight on the perfumes and sale prices.

Beyond film, we created a bold visual collage for print and digital that elegantly combined perfumes, festive textures, and promotional messaging. On the streets (OOO), we wrapped Tel Aviv’s largest billboards like giant gifts, unveiling the sale campaign underneath after a week — turning the entire city into an interactive brand moment.

Special pop-up wrapping stations in stores and origami DIY tutorials deepened engagement, offering customers a creative, hands-on experience with the new products.

Impact:
The integrated campaign successfully drove holiday sales, boosted brand visibility, and positioned Super-Pharm as the go-to destination for both gifts and gift-wrapping.
Billboard unwrapping generated massive buzz, and social sharing amplified the campaign's reach across platforms, turning a retail promotion into a memorable holiday event.

Headline:"Super-Pharm presents: How do you wrap love? Narration: "Our new gift wraps, now in the perfume sale at Super-Pharm. Happy Holidays!"