Failure is not an option

The JARDIANCE Heart Failure (HF) Launch team was planning for a new Heart Failure indication launch, so we were asked to come up with a broad overarching, internal excitement campaign to generate excitement, raise awareness, and educate internal stakeholders on HF. The team selected Heart Fighter theme and we prepared to roll out an expansive campaign with a vintage military look & feel that encourages individuals to take action and join the Fight against Heart Failure. The campaign included a logo, a vintage looking poster with as a leading creative image, teaser postcards, ”recruitment” sign ups, pledge posters and cards and a branded swag. There were also additional creative ideas such as parachute desk drops, dog tags, and a HF recruitment booth.