UX/UI design for website
launching the new Mazda CX-5
 

The all-new Mazda CX-5. Masterpiece

Challenge
How do you translate the essence of a car described as a “masterpiece” into a digital experience? For the launch of the all-new Mazda CX-5 in Israel, the task was to craft an immersive website that would mirror the elegance, detail, and craftsmanship of the vehicle—while delivering clear information and intuitive UX for prospective buyers.

Creative Solution
We designed a sleek, elegant website experience that echoed the CX-5’s sculpted aesthetics. The UX and UI centered around a minimalist, cinematic approach: dramatic photography, refined typography, smooth transitions, and scroll-based storytelling. Every element—from the color palette to the layout—was carefully considered to reflect the car’s “masterpiece” positioning.

The narrative posed a series of thoughtful questions: What makes a car a masterpiece?—inviting users to explore features like design, performance, safety, and comfort in an engaging, exploratory journey. Custom animations and micro-interactions enhanced the sense of craftsmanship and precision.

Impact
The site successfully captured the CX-5’s premium feel, resulting in strong traffic, long visit durations, and high engagement rates across product exploration sections. It helped position Mazda not only as a vehicle of performance and beauty—but as a brand attuned to modern digital expectations and user-centered design.

What makes  car a masterpiece? Is it it's look? Is it the details? Is it it's driving experience? Is it it's safety features? Or is it the fact that you wouldn't change a thing about it?
The all-new Mazda CX-5. Masterpiece.