Beauty City by Super-Pharm is one of the biggest beauty and lifestyle events in Israel. Being held annually in the heart of Tel Aviv it collides most of the biggest global and local brands. While beauty is in the backround, the real celebration is around all the aspects of being a woman: fashion shows of young and distinguished female designers, lectures and panels by most fascinating personas of israeli culture, powerful women in politics spoke their mind , TV and theatre stars opened up, beauty vloggers awards was nominated and much more. This years event campaign concentrated on the intimate moments behind the scene, while these amazing women are about to get on stage to held their lecture or show. We tried to get answers on the most personal questions in just a few seconds.
The concept and visual identity was created by me and many talented people in my team.

Translation:

Narration: "Super-Pharm invites you Beauty City 2017. Inspirational fashion shows of leading Iraeli designers, make up performances and workshops that you just wouldn't want to miss. And also, talks and lectures on career and feminine power by leading israeli women in fashion, media, culture, entertainment and beauty. Come celebrate all the beauty of being a woman! "

The campaign included extensive 360 media platform, integrated with the event.
The visual identity and the concept of the campaign were based on presenting the three amazing well known women, leaders of their field (beauty, media and fashion).