Beauty SALe
 

For the summer beauty sale, we wanted to celebrate the art of nail polish. The challenge: how to create the variety of color and pattern by movement?
So we came out with a concept that shows five dancers constantly adapting their outfits to represent the five fingernails of a woman, revealing new colors and patterns as she keeps changing her mind about which nail polish to choose. More than 40 outfits were sewn for this matter and no after effects were used for the changing dresses effect!

Translation:

"Super-Pharm presents: On my fingertips.
Beauty Sale now at Super-Pharm!"