Client:
Allergan Aesthetics, a global leader in pharmaceuticals and medical aesthetics, known for combining science, innovation, and beauty.

Challenge:
Allergan Aesthetics was rebranding and upgrading its loyalty program from Brilliant Distinctions® to Allē — a sleek, consumer-first platform. The creative challenge was to translate a pharmaceutical loyalty program into an elevated beauty experience, making the transition effortless and aspirational for healthcare professionals and consumers alike.

Creative Solution:
Leveraging Allē’s sophisticated new branding, we crafted a full suite of materials designed to feel less clinical and more luxurious — without losing the necessary clarity and credibility required for a healthcare audience.
We developed a comprehensive rollout toolkit, including FAQ decks, sales rep tracks, patient brochures, welcome kits, office leave-behinds, and digital assets — all aligned to make onboarding smooth and visually inspiring. Each touchpoint reinforced the idea of beauty, personalization, and ease.

Impact:
The campaign successfully elevated the Allē brand image while ensuring seamless adoption across medical practices nationwide. By merging pharmaceutical trust with beauty lifestyle cues, we helped reposition Allē as not just a rewards program — but an essential, premium part of the patient experience.